I stole this from a brochure I got at a conference from SelfPubBookCovers.com. It’s one of several tips in their four page brochure. The title is 'How to promote your book to increase your sales – Learn what successful authors are doing.'Make sure you’ve filled out your Amazon Author Profile page and any other place where you fill out a bio (such as on Twitter or Facebook). Include your social media links, blog post feed, and website links.
A basic author website can be built on a Wordpress or Blogger platform for easy updating and would have your bio, book list, ISBNs, covers, book blurbs and store links that lead directly to the book product page itself. Other pages on a website might include a blog, contests, or “extras” for your readers such as free short stories or character interviews.
When it comes to social media, be social! Don’t spam your followers by replying to them with your book link just because they followed you. Be friendly and engage in conversation.The biggest tip is to start your email newsletter mailing list now. Even if you haven’t published a book yet! When you book releases, you’ll want to have a list of readers to notify. Never add anyone to your list who doesn’t want to be on it, but do invite them to sign up on your website themselves. Put your mailing list sign-up in your email signature line, too.
Oh, and you can get a free book on successful Self-Publishing at SelfPubBookCovers.com